It’s an app only a teen could love. And teachers will hate.
UndrTheRadr Ringtones is an app that delivers high-pitched smartphone ringtones that only children and teens can hear.
When its 15-year-old creator Aanikh Kler appears on the Dragon’s Den Student Special Nov. 13, no doubt he’ll have lots of teens rooting for his UndrTheRadr Ringtones app.
And for Kler, a grade nine student at Vancouver’s St. George’s School, it’s not all about entrepreneurship, it’s about social entrepreneurship – “a new way of doing business for my generation,” he writes.
And for every 99 cent download of the app, Kler’s UndrTheRadr Movement donates 20 cents to Free the Children to help build schools in underserved areas of the world.
Kler came up with the app, one that combines a unique appeal to the under 21-market with fundraising for less privileged kids, after he travelled to Cambodia where he saw youngsters selling trinkets in the street to try and buy food for their families.
While the idea of ultrasonic ringtones, in the range of 17kHz and higher, isn’t new, a ringtone app that combines them with a fundraising appeal to help kids is unique.
It’s based on the same principle as the Mosquito alarm, an electronic device used in some jurisdictions to deter young people from hanging out in an area. At 8 kHz, a sound can be heard by most people but by 17.4, only young people will notice it.
I tested out the UndrTheRadr ringtones with a 21-year-old, the cutoff point at which most people shouldn’t be able to hear the sound. Of the five ringtones in UndrTheRadr, only one was audible and that was as a faint ringing in the ears, a sound that might catch a smartphone user’s attention in a quiet classroom but not on the bus.
For teens though, the sound may be perfect: Just loud enough for them to hear but not discernible to teachers, parents and other adults.
Aanikh Kler was chosen to appear on the Dragon’s Den Student Special, to be broadcast Wednesday, November 13 on CBC.